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Ready for the next Amazon Prime Day? 5 tips to get more out of your Amazon Ads campaigns

In the world of e-commerce, Amazon Prime Day is one of the most important days of the year. Even...

More conversions or brand awareness? How to optimize your ads on Amazon

More than 300 million active users, thousands of products crossing the online counter every minute,...

How to build the perfect Amazon Brand Store for your brand

An Amazon Brand Store is a free concept on Amazon that you as a seller should definitely not...

These tips will help you build more successful product pages on Amazon

Selling on Amazon is quite challenging, especially if you have to maintain a large number of...

The importance of impulse buying during micro-moments

Some time ago, Google launched the term “micro-moment”. They defined it as follows: a moment where...

5 reasons why video streaming services strengthen your marketing mix

The popularity of streaming services and video on demand (VOD) is driving a big switch from cable...

Blended advertising: merge your ads with organic content

Do All Colors of Communication and Favorite! also have social media freaks? Of course! Jessica...

Here is how to take your influencer collaborations to the next level

These days, just about every brand is convinced of the power of a good influencer collaboration....

5 tips for strong brand communication

“If you want a strong brand, you have to get the whole picture right. Just look at brands like...