The importance of impulse buying during micro-moments

Some time ago, Google launched the term “micro-moment”. They defined it as follows: a moment where...

From office manager to marketing team lead, such a thing can only happen at All Colors

Laura’s adventure at All Colors of Communication began 11 years ago with a spontaneous job...

5 reasons why video streaming services strengthen your marketing mix

The popularity of streaming services and video on demand (VOD) is driving a big switch from cable...

3D designs and animations are magical, but will never replace print

He can draw, design in 3D, bake cakes and play air-drums: Ruud Van Bossche is one of the many...

Blended advertising: merge your ads with organic content

Do All Colors of Communication and Favorite! also have social media freaks? Of course! Jessica...

Life as it is: an internship at All Colors

The first day of my internship, I found myself cleaning the coffee machine with the managing...

Here is how to take your influencer collaborations to the next level

These days, just about every brand is convinced of the power of a good influencer collaboration....

Communication is like detective work: looking for a thrilling story

Planning trips, devouring books, going out for a good meal, enjoying family time, taking a walk, or...

No velvet gloves for me. I want to make progress

Over the past decade, the entire marketing sector went through a major metamorphosis. And a lot has...