With its huge user base and irresistibly viral character, TikTok is the place to be for brands that want to be noticed. The perfect way to make your brand stand out? Work with influencers! These trendsetters give your brand a viral boost. Using their magic touch, they create fascinating and authentic content, tell stories that linger and involve the whole community. By working with them, you can develop an unforgettable brand experience and attract the attention of a wide audience. Get ready to shine on TikTok!
The name TikTok probably makes you think of Gen Z, zoomers who scroll through videos and upload short films themselves at breakneck speed with their smartphones. But the app has now become one of the world’s most popular social media platforms. Although most TikTokers are between 18 and 24 years old (38.9%), the 25-34 year-olds (32.4%) and more and more people aged between 35 and 44 (15.6%) are now eager to use it. TikTok has grown into a worldwide cultural phenomenon, so you can reach varied target groups of different ages via this channel.
The first step is to define your goal and target group. Do you want to generate direct clicks and conversions? In that case, TikTok is not the best choice. Go for Instagram stories with a direct link to your product page instead. But if you want to increase your reach and involvement, then TikTok is just what you need. With an engagement rate of 29%, it amply outstrips its rivals Instagram (> 5%) and YouTube (+/- 2%). Yet many companies get left behind by focusing only on Instagram or YouTube and leaving TikTok out of their influencer marketing strategy.
The viral impact and fast results of TikTok campaigns are a powerful driver for organic reach. Unlike other social media, where adverts have the upper hand, TikTok promises genuine interaction. What’s more, only videos of 15-60 seconds are allowed, which means that the scope for advertising is limited. So TikTok adverts have a lot less trouble with competition.
Conclusion: On TikTok, influencers are a powerful way to make your brand stand out. By working with the right influencers, creating fascinating and authentic content, using storytelling and involving the TikTok community, you can build a strong brand experience and attract the attention of a wide audience. Constantly monitor and optimise the performance of your campaign to obtain the best possible results from your TikTok influencer strategy. These tips put you well on the way to taking your brand to new heights on TikTok!
To maximise your brand growth, it is important to use influencer marketing on various channels. Each platform has its own unique features and your target group can be found in various places. TikTok is a channel from which many brands can benefit thanks to its enormous popularity, viral nature and creative possibilities. At All Colors of Communication, we are happy to help you find the right influencers on TikTok, even if your focus is B2B. Curious about the possibilities? Contact me now via firstname.lastname@example.org