“I wear my heart on my sleeve and also communicate openly to clients, especially if a particular announcement is not strong enough to get media coverage.” 100% herself and honest, that’s how we know Eef Leroy, senior PR consultant at All Colors of Communication.
Eef (38) is a natural born networker. First for several years as a journalist, today as a PR consultant. And she is very good at maintaining those contacts. Her most important customers are the journalists themselves: “When I have a good story, I search my network for a journalist who wants to bring my story to his or her readers. For this, I have enormous perseverance: I pitch until I get an interview.”
Although you would think that Eef is an extrovert, she considers herself rather an introvert. “It depends on how I feel and in which group of people I find myself. I may be a blabbermouth and I can sometimes say things without thinking, but it’s always with the best intentions.”
Curious and a bit impatient
“When I receive an email, I want to read it right away. Maybe that’s because I am a bit impatient, but above all I am curious. I find it important that clients know they are a key link in my job.” It should therefore come as no surprise that clients very quickly receive a reply in their mailbox. That speed of response is one of Eef’s strengths, because it means that she never misses out on opportunities.
When I receive an email, I want to read it right away. Maybe that’s because I am a bit impatient, but above all I am curious. I find it important that clients know they are a key link in my job
Besides her strong points, Eef also understands where her weaknesses lie. As a result, she knows exactly when and where she needs help. “If there is something I don’ t know, I will never bluff but ask my colleagues for help. That has guided me through a lot of projects.” Of course, Eef also wants to return the favor to her colleagues: “When someone asks me to take over a task, I do so with pleasure. If I can manage my own workload.”
“My clients are a priority in my professional career, but in my private life my daughters always come first.” Maren (8) and Elte (6) – together with their dad Johan – complete Eef’s family life. As a mother, she puts her daughters above everything. This does her much credit and it also something all colleagues at All Colors of Communication are aware of. “Since we have kids, I automatically take less time for myself, although that is of course also important. I can really enjoy doing something for myself: eating out, going on a fun trip with family or friends, or visiting the sauna. But unfortunately that does not happen often enough, precisely because I love spending time with my girls.”